Email Marketing Options

Email Marketing Services

OPS Email Marketing gives studios a simple way to market directly to online customers. Projects can be enrolled individually, contacts can be collected automatically, and reminder emails can be sent based on each customer’s purchase status.

OPS offers two email marketing options: Basic Email Marketing, which is free, and Premium Email Marketing, which is $10 per project. Both options are commission free.

Getting Started

Log in to your OPS admin account and select Email Marketing from the dark blue navigation bar.

1. Go to your OPS admin page.
2. Click Email Marketing.
3. Find the project you want to enroll.
4. Select either Enroll Basic or Enroll Premium.

Basic Email Marketing Service

Basic Email Marketing is available at no charge for OPS projects that contain email addresses. Email addresses may be added through project data, entered manually, or collected when customers log in to a project.

Basic Features

• Initial email sent to contacts who have not already visited the project.
• Scheduled reminder emails sent to contacts who have not purchased.
• Final “Last Chance” email sent approximately one month before the project expires.
• New visitors are added to the contact pool automatically.
• Duplicate contacts are filtered automatically.
• Uses a basic OrderSchoolPix-branded email template.
• Email is sent from [e-mail].

Cost: Free

Commission: Commission free

Premium Email Marketing Service

Premium Email Marketing gives studios more flexibility and control over email campaigns. Premium projects can use custom branding, studio email information, drip campaign options, custom text, and email blasts.

Premium Features

• Drip campaign schedule options for contacts who have not purchased.
• Option to delay or not start drip emails.
• Studio logo branded email template.
• Studio email signature and studio “from” address.
• Optional customizable text area.
• Email blasts for a specific project or group of projects.
• Staggered initial emails for contacts whose photos have not yet been uploaded, useful for retakes, absentees, multiple shoot dates, color correction, or green screen workflows.

Cost: $10 per project

Commission: Commission free

Premium Email Options

Standard Schedule

• 1st reminder: 1 week after initial email
• 2nd reminder: 2 more weeks later
• 3rd reminder: 1 more month later
• Final “Last Chance” notice: approximately 1 month before the project expires

Aggressive Schedule

• 1st reminder: 2 weeks after initial email
• 2nd reminder: 2 more weeks later
• 3rd reminder: 1 more month later
• Additional reminders: every 2 months
• Final “Last Chance” notice: approximately 1 month before the project expires

Note: Aggressive schedules may result in more opt-outs.

Email Blast Options

Email blasts are available with Premium Email Marketing and allow you to schedule a custom email for a specific project or group of projects.

• Email blasts can be sent to all enrolled contacts.
• Email blasts can be used for reminders, promotions, photo day notices, or special announcements.

• Email blasts apply only to projects enrolled in Premium Email Marketing.

  

PrePay Marketing Features

PrePay Email Marketing is ideal for studios and schools that prefer a paperless or touchless money envelope option.

PrePay Features

• Design and schedule up to 3 emails for a PrePay project.
• Customize the subject, graphic, header, and body text.
• Use a studio logo branded email.
• Send emails from the studio email address.

This option helps schools avoid distributing and collecting paper money envelopes. Since payments are made online, studios can save time processing cash, checks, and prepay package assignments.

Important: This service requires the project’s student data, including parent email addresses, to be uploaded before the PrePay project goes live.

Marketing Flyers

Marketing Flyers are available at no charge with Premium Email Marketing. OPS automatically creates a unique flyer for each subject in your project using the uploaded project data.

How to Create Marketing Flyers

1. Log in to your OPS admin page.
2. Click Email Marketing.
3. Enroll the project in Premium Email Marketing.
4. Click Options for the project.
5. Scroll to the lower left side of the Premium Email Marketing page.
6. Click Print Marketing Slip.
7. Sort or filter the flyers by available project data columns.
8. Press Ctrl + P to print.

Flyers can be printed on standard 8.5" x 11" paper or saved as a PDF for a print shop or copy center.

Email Stats and Delivery

OPS works to maintain strong email delivery standards and monitors email reputation to help reduce the risk of messages being marked as spam.

Due to spam filters, email providers, and inbox category sorting, OPS cannot guarantee that every recipient will see every marketing email.

Email Stats are designed to help studios track email activity, including whether emails were received or opened by contacts.